Vista:
Brand Platform
After working with some of the world’s biggest brands at 72andSunny, we wanted to help the little guy... So we joined the global giant Vista. As they wanted to be the #1 design and marketing partner to small businesses.
We created their new brand platform with a fresh tone of voice and look & feel. One that they could use consistently across different markets.
More than biz cards.
First with a campaign for VistaPrint: “We Print That”. Showing off everything they print for small businesses. This film was directed by Gia Coppola.
Launching Vista.
With Melodie McDaniel, we launched Vista in the US - while creating a template that could be endlessly adapted. Partnering with real small businesses, and rebranding them using Vista’s services. Then TCO helped us launch in Australia and France.
New Look.
With Shaughn and John, we established Vista’s new look&feel. Taking their print products out of the studio and into the real world, where they are treasured in all their glory. These went everywhere - OOH, banners, email marketing, all the way to their new website.
